The guide to digital branding for local businesses
Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been...
View ArticleFortune favours the brave: What can we learn from these 4 successful brand...
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your...
View ArticleHow to adapt your brand identity to better match your customers
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy...
View ArticleDesign mistakes that can cost your branding
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with...
View ArticleThe basics of branding [Infographic]
A brand is the face of a business, it's what the public sees when they look at your company and it's incredibly important When it comes to understanding how to effectively market a business, it can be...
View ArticleHow to create an e-commerce logo: a detailed guide
Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and...
View ArticleThe 3 Cs of personal branding
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the...
View ArticleHow your brand communication could be costing you leads
Effective communication and thoughtful design generates huge success for gaining new customers and improving retention rates Have you ever wondered how brands grow as large and as well known as they...
View ArticleHow to use Porter’s 5 Forces model
Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Forces is an analytical model that helps...
View ArticleHow to use the RACE Framework to optimize your brand strategy
Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like...
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